Girlboss Founder and CEO Sophia Amoruso wants you to be bold with beauty so she partnered with Shoppers Drug Mart on a campaign that’s all about empowering you and encouraging you to express your inner and outer beauty like a boss. Amoruso’s company Girlboss provides women with tools to help them build their own dreams. Having a “bold” spirit, in the face of adversity, is what helped Amoruso accomplish her goals.
I got to meet Amoruso on August 14th at the launch event that was also co-hosted by Simone Otis. Otis created the looks that are featured in this year’s Be Bold with Beauty Campaign. All the looks are perfect for fall, so I thought I would share them with you. I hope you will get inspired to be the bold and live your best life without limits.
All beauty looks are created by Simone Otis expert makeup artist and beautyBOUTIQUE™ by Shoppers Drug Mart spokesperson.
LOOK: Fiercely Yellow.
“Usually, when we think of a dramatic eye, we think of dark, smoky shades. This look challenges that idea by using a pop of yellow to draw attention to the eye.”
Key Product – Smashbox Cover Shot Eye Palettes in Sunlit Yellow
LOOK: Ready. Set. Glow.
“Applying a holographic highlight to the cheekbones and temples draws attention to the high points of the face.”
Key Product – Stila Heaven’s Hue Highlighter in Transcendence
“Makeup is an art form that encourages expression and fosters empowerment,” – Simone Otis
LOOK: Outside the Lines.
“Amp up a go-to cat eye by incorporating negative space for a more graphic feel. For a real punch of power, add a classic red lip.”
Key Product– Stila Stay All Day Waterproof Liquid Eye Liner Micro Tip.
LOOK: Contoured. Conquered.
“This neutral look is all about accentuating the angles of the face for a dramatic, striking finish.”
Key Product – Clinique Chubby Stick Sculpting Contour
If you live in Canada visit your local beautyBOUTIQUE™ by Shoppers Drug Mart to have an in-store one-on-one consultation with a Beauty Expert who will help you discover the perfect bold look.
