The Truth Behind Beauty Reviews What’s Real?

You see a lot of product reviews in magazines or by your favourite YouTubers, bloggers, and influencers. I am sure you wonder the truth behind beauty reviews what’s real? As you know, we only feature products I actually use and I have tried. If I don’t like it you will NEVER see it on this site; it’s that simple. I hear and see what happens behind the scenes and I know there are dishonest beauty reviewers. For some, it’s the pressure to be apart of the wave of what’s trending, therefore, they will tell you they love a product that made them breakout or gave them a horrible reaction simply because it’s trending or they’re being paid.

It’s cool to be a beauty trend chaser but it isn’t cool to lie to your audience just to get more views or to be relevant or if you are getting paid. When it comes to clothing I don’t think this is a big deal. Buy that sweater or jeans because they’re on trend, you love them and everyone is wearing them. With regard to skincare, I think this is shady since most of the people you see who do beauty reviews are gifted the product. You will notice that those who buy products with their own money have no issues telling you if they hate it or it wasn’t worth the money. There’s nothing wrong with being gifted products, there are a lot of great brands that want reviewers to try their product. The relationship between the brand and beauty reviewer is what makes this new industry thrive and grow. If you don’t like a product, as a reviewer, let the brand know it didn’t work for you, therefore, you won’t feature it.

My concern is you, the person looking for something for their acne, dry skin, hyperpigmentation and all your other skincare concerns. I know you are searching the web or social media looking for a product to help you with your skin. The last thing you want is to spend money on something that is as a result of a dishonest review. So I thought I would help you discern who’s opinion to buy into when looking for skincare products. Obviously, this is just my opinion and the way I see it. It’s up to you to take it or leave.

What to look for in a beauty review

  • The first thing to look for in a beauty review – who’s giving it.
  • Do they suffer from the same skin issues you do?
  • Do they have a complexion you would like to achieve?
  • Do they show you their skin without filters and makeup?
  • How much information are they giving you about the product?
  • How long have they been using the product? It takes more than a week to know if a product works for you. Usually, it’s 4 to 6 weeks.
  • Is it something they would actually buy?

There are products I have been gifted and I love them so much that I buy them regularly! I absolutely love Korres’ Wild Rose collection, I buy it and so does my sister, it’s that good. I also feature products I buy with my own money quite a bit as well. The most important thing for you to pay attention to is the person who’s telling you to try something. Detailed reviews are important, this can be written or a video. How often do they talk about a product? If someone truly loves a product they will talk about it all the time. You will notice that I talk a lot about Eminence Organic and Korres, my long time skincare products all the time. I have been using both brands for YEARS.

If I feature a new brand, you know I love it because as I said above, I don’t write about things I don’t like. Besides, my bad experience may not be someone else’s bad experience. I believe in focusing on what works. Further, when a brand reaches out to me before I agree to give their product a try, I do my research. There’s no point in agreeing to try something you know nothing about. I like to find out what the ingredients are. As you become a skincare guru, you need to learn what works for you.

Read what’s in your products. There are certain ingredients that irritate my skin. If I see it in a product, I won’t try it. This rule has worked for me and has helped me avoid horrible reactions. Trust, if you review beauty products, you have dealt with breakouts or horrible reactions. As glamorous as it looks, there’s no glamour when your skin is inflamed due to a bad reaction.

The Truth Behind Beauty Reviews What's Real makeup

What To Look For In A Makeup Review

Makeup is the exception to the rule because you can use a variety of brands since there’s a lot of play. For instance, your favourite makeup artists or reviewer might recommend a new brand they discover every week or a new product they just got. When it comes to makeup it’s about having fun. Personally, I would buy a makeup brand that is all about nourishing your skin. With that said, there’s nothing wrong with having a lot of lipsticks, palettes or eyeshadows.

For everyday wear makeup, I would go for a green beauty brand when looking for foundations and concealers. I will have a feature soon on green beauty makeup brands I recommend. You aren’t going to get upset about buying black lipstick or coloured mascara (on trend this fall/winter).  If you are concerned about quality, follow a makeup artist or influencer who’s predominantly using high-quality brands.

To avoid skin irritations, make sure you are cleaning your brushes, palettes and sponges regularly. Stock up on reusable mascara wands to prolong the life of your mascara. You can get these from Sephora. If you have sensitive skin, read the ingredients and make sure you don’t go to bed or the gym with makeup on.

There is more room to brand experiment with makeup depending on the looks you would like to achieve. There are brands that may not be mainstream that pro-makeup artists use. As with beauty, it’s all about who’s giving you the advice and how much detail they share. The more detail they share, whether it’s pros and cons, the more likely they have used it enough to give you an honest review.

Hanifa Anne Sekandi

Founder & Editor-in-Chief. Mindfulness Advocate and Facilitator. Member of the Mindful Society Global Institute. I have an Honours Bachelor of Arts in Sociology (Social Behaviour, Media, and Culture); Psychology of Buddhism, Mental Health and Illness Minor - (Eastern Practices for Depression, Anxiety, and Addiction and Religion (Society, Religion, and Politics). I help brands achieve their growth potential through an intuitive business development approach. Follow Me on Instagram @thethingsiwishiknew On Facebook @thethingsiwishiknew

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1 Comment

  1. Josh Roberts

    March 16, 2019

    Hey Hanifa! When looking for skin care and makeup, most rely on reviews and ratings, and it is really very important to know the person giving the review and what skincare issue and skin type she/he has. As for some, an experiment is still the best route.
    Thank you for sharing.

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